The current market scenario in Melbourne is quite competitive. With new businesses coming up each day, creating your mark in the industry becomes important. This is only possible when you have a solid visual presence so that you can be etched into the memories of your consumers.
One of the key ways to be differentiable in the Melbourne market is to have a strong logo design. The right logo plays a vital role in helping to convey the brand message appropriately. Reaching out to logo design professionals like BrandVillage helps foster a sense of responsibility that will eventually help craft a mark in the industry.
Tips to Stand Apart in Competitive Melbourne Market
Standing apart from your competition in Melbourne is no big deal. There are some key principles which you should follow while designing a logo. These aspects play an essential role in capturing the essence of the market. Some of the critical tips for standing apart in the competitive market of Melbourne using your logo are as follows:
Know the Local Melbourne Market Flair
Your target audience wants to know about your business. Thus, including the local flair from the Melbourne market is essential. This plays a vital role in establishing an emotional connection with the audience. When the logo the audience sees is relatable, they will consider your brand your own. This will help to foster customer loyalty. According to Merkle, around 81% of consumers wish to develop a relationship with the brand.
An emotional connection is vital to form the required connection with the brand. When your customers are loyal to you, they will likely purchase more from you. Studies show that 34% of consumers purchase from brands they already have or use. Eventually, you get the upper hand on your competitors. One of the significant logos that influences the emotional connection is the “M” of Melbourne.
Bridge the Gap Between Brand and Target Audience
Fostering a sense of connection between the brand and the target audience is extremely important. Therefore, bridging the gap between the two can play an essential role in helping you stay away from your competition and building a powerful brand.
All brands must conduct a brand analysis by reflecting on their values and the message they want to cover.
Once the brands identify their USP (unique selling point) and critical offerings, they must move to analyse the target audience. Knowing your target audience is extremely important so that you can cater to their needs in a better manner. Once familiar with the significant gap between your target audience and brand offerings, you can craft your logo accordingly. Since the logo is one of the most essential visual elements, it must convey the information thoroughly to bridge the gap.
Strive for Originality
Nothing is more important than having originality in your logo. Rather than following what your competitors are doing, the brand must strive for originality. Custom, original logos play an essential role in conveying the message appropriately. Using bright and bold colours helps people recognise what the brand is about.
Apart from the colours, it is also essential to focus on typography. The combination of the right fonts and colours helps establish brand credibility. One of the most colourful and joyful logos is that of Vegemite. The bright combination of red and yellow logo with playful fonts has made it stand out from its competitors by making it original.
Scalability is the Future
Versatile and scalable logos are the future. Brands must start looking for ways to incorporate a scalable logo into their brand. The scalable logos can be used in big billboards and small social media posts. Most of the brands in today’s time haven’t switched to scalable logos. Well, it is time to switch to creating your mark in the industry.
Having a social media presence because of your strong logo can play in your favour. Around 90% of consumers say they are likely to do business with brands they follow on social media. You can also hire a social media agency to build your brand on social media.
One of the prime examples of scalable logos in Melbourne is the Bunnings Warehouse logo. Adapting to the future, their logo can easily be used in their big warehouses and social media accounts.
Foster Memorability
Memorable logos last long as they help to establish a connection with the audience. Around 75% of consumers agree to recognise the brand via its logo. Therefore, brands must create a solid logo to establish customer memorability.
Your logo design should be sleek, simple and memorable so that every time your target audience sees it, they recognise it is you. One of Melbourne’s most memorable logos of all time is that of Melbourne Storm. The national rugby team has the image of a player holding a storm like a rugby stick as if it would strike.
Conclusion
A strong logo can give your business more benefits than you can imagine. The right logo will not only increase business revenue but will also help in fostering brand loyalty. It is highly crucial to get your brand logo designed by professionals like BrandVillage. Since they are aware of modern trends and requirements of the brands, they can help craft a logo that would contribute to your brand’s growth.
Also Read: Best Businesses In Melbourne, VIC
