Do you find it hard to attract new customers to your business? Well, you are not alone. Many business owners like you have tried all the marketing tricks they know, but it seems they can’t get the desired results.
However, it’s still possible to win new customers and turn them into repeat buyers. Here’s a list of creative ideas you can apply to increase the traffic through your door within a week.
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- Create Hot Deals
Every potential customer will pay attention to a “hot deal.” But how do you get the message to your prospects? Post your hot deals on “deal sites.”
Deal sites will help you promote your deal to potential customers living near your business location.
This type of service works well for a business with a physical store. Deal-promoting websites allow you to link to your website and even download metrics on the number of people who viewed your deal.
- Give out Flyers
Flyers are powerful marketing tools. These leaflets can attract people who have never heard about your business or your sales promotions.
Flyers are part of the print marketing arsenal that every business owner or marketer needs today. They work well in busy areas with a lot of foot traffic.
To get people to take action after reading the leaflet, create a special offer. Add an incentive for those who act early. If you are too busy to print and distribute the flyers yourself, pay a reliable print marketing firm to do it for you.
- Offer Discount Coupons
Provide in-store coupons on your site and other reliable coupon sites. Since statistics show that 96% of customers like to use coupons, this is a proven way to bring new customers into your business.
You can offer your coupons as a pop-up feature on your website. Or offer them as a reward for subscribing to your newsletter. Send the coupon code to your prospects immediately after they subscribe.
You can even do this on other marketing channels like YouTube. After customers subscribe to your YouTube channel, they can send you an email and receive a coupon in return.
- Provide Loyalty Rewards
If you have existing customers, you can get them to return often by rewarding their patronage. A profitable way to reward customer loyalty is to segment your customers by purchase volume.
Offer customers, who spend a lot in your store, a VIP reward first. This could get them to feel appreciated and return more often. Then reward anyone who buys goods worth a specified amount from you.
Loyalty rewards can take different forms. Offer an automated coupon to customers when they hit a specified purchase volume. Or invite them to receive a special prize at a special “award night”.
- Reward Referrals
Ask your existing customers to bring in their friends and loved ones. Then offer them a prize or gift for their referrals.
You can give out invitation cards with the name of the customers on them. When new customers come with the card, you record the names of the customers that acted as good brand promoters and reward them.
- Provide Free Expert Consultation
Provide access to an expert for a few hours on weekends. Advertise this free consultation and ensure that customers have about 10 minutes to discuss their concerns with the consultant.
For instance, a cosmetics retailer can bring in a dermatologist or beautician that will help customers solve face and skin problems. The consultant will also recommend the best skin care products. As a result, customers will buy more of the products recommended.
- Do a Store Front Makeover
A polished and appealing storefront will attract more new customers than a dull and faded one. Invest some money to give your doors, windows, and external walls a facelift. Simply adding a new coat of paint or doing deep cleaning can attract more customers.
Take some time to arrange items and put promotional banners in your shop window. Make a new signpost and let customers know that something new is taking place in your store. These renovations will certainly attract curious people who may become new customers.
These ideas are simple and practical enough for you to apply within a week. Make a plan to use one or two of them to raise awareness of your business and bring in more customers.
