Choosing an appropriate name for your Chinese restaurant is essential to the success of your business. The reality is, customers are going to judge a restaurant by its name. A good restaurant name reflects your establishment’s concept, food style, mission statement, and values.
Naming a Chinese restaurant can be tricky, but these tips and some helpful examples should get your creative juices flowing.
How to Name A Chinese Restaurant
When brainstorming a name for your new restaurant, it’s important to choose wisely. Make sure the name you choose reflects your values, mission statement, location or guest capabilities. A good home study is very important when you go for anything new. Therefore, it is recommended that you check out Chinese restaurant logo design because they provide insight into branding.
There are many considerations to make when choosing a name for your Chinese restaurant, including the meaning.
- Always keep it simple. If you have a Chinese restaurant name that’s too complicated to remember, spell, or even say, then the likelihood of people divulging it from word-of-mouth is slim. This can be problematic for online searches because people will not always know your full name when performing an internet search on your business.
- Evoke emotion. Some of the best Chinese restaurant names evoke emotions in their guests, for example, nostalgia, love or even history.
- Before committing, do your research. Ensure that the Chinese restaurant you are considering is not already trademarked. To find existing trademarks for Chinese restaurant names, do a quick search on your Secretary of State’s website. (You will need to register the trademark for your restaurant name when you choose one.)
When choosing a Chinese restaurant name, you should also decide the type of ambience you want to create. For example, an upscale seafood restaurant can afford to be named something cute and fun like Captain’s Catch while still conforming to overall branding standards in other aspects of their business operation.
Incorporate Your Location Into Your Chinese Restaurant’s Name
One of the easiest ways to help guests find your restaurant is using part of its location in its name. You can choose any recognizable landmark nearest or farthest from the restaurant – a street, neighborhood, or other feature.
Use Humor When Naming Your Chinese Restaurant
Despite the risk of offending your customers with a terrible name, funny restaurant names are worth it. Before investing too much time and energy in your idea, poll a select group of people to see how they feel about it. If their consensus is negative, it may be best to hit pause on this project.
Evoke Emotion in Your Guests
Inviting people into your Chinese restaurant is just like inviting them to enter your home: you want them to feel welcome. Choose a restaurant name that will appeal to your customers by invoking the feelings of the home where they live.
One of the most important creative branding decisions a restaurant has to make is its name. Your restaurant’s name is the first thing guests notice, and it’s what they associate with your establishment. Research and go over Chinese restaurant name ideas carefully with trusted supporters, as this will be a decision that has consequences for a long time.